A deliberate progression in difficulty, stakes, and story — each expedition builds on the last. Svalbard proved it. Greenland earns it. Antarctica is the payoff. Greenland is the expedition this sponsorship supports: departs 25 April 2027.
5,900 calories burned a day. 560 kilometres self-supported across the Greenland ice cap. A three-year narrative arc that builds audience and sponsor value over time — partners joining at Greenland are in early, before the South Pole expedition drives peak attention.
Each harder than the last. Each a real expedition.
A six-day pulking expedition in the Arctic. Aerial and ground footage captured; physiological demands documented; media and speaking experience already in place. This isn't manufactured adventure tourism — it's a self-funded operator proving the thesis before asking anyone else to back it.
A 560-kilometre ski crossing of the Greenland ice cap, self-supported, departing 25 April 2027. This is the expedition sponsors are backing — a twelve-month campaign running from signing, through preparation and the crossing itself, to final content delivery sixty days after return.
A ski to the geographic South Pole, followed by an ascent of Mount Vinson — Antarctica's highest peak. Greenland is the beginning, not the destination. Partners who join at Greenland are investing in a three-year arc that culminates here, with a significant step up in scale, media interest, and audience reach.
Five distinct content streams across the 12-month campaign.
Product integration during the preparation phase.
A compelling data story for fitness, nutrition, and tech brands.
From the ice cap — available across digital, social, and broadcast.
Written case studies with reach and engagement metrics. Long-form editorial.
Each expedition builds on the last. Join now, before peak attention.
A 12-month campaign running from signing through post-expedition content delivery. Every package is a starting point — deliverables can be tailored to fit brand objectives.
Six total slots available across the three tiers. Category exclusivity agreed in writing at signing.
Partners who build a track record through Greenland are positioned for the South Pole expedition — a significant step up in scale, media interest, and audience reach.
First right of refusal on headline sponsorship for the South Pole expedition, at a pre-agreed rate.
Priority consideration for upgraded or continued partnership on the South Pole expedition.
Invitation to continue at the same or elevated tier for the South Pole expedition.
The commercial detail — every tier deliverable, T&Cs, campaign period, footage rights, postponement & cancellation terms, exclusivity rules.
Click any thumbnail to open the deck in a new tab. Thumbnails are schematic — the real slides are in the PDF.
12 months from signing through post-expedition content delivery — covering preparation, the crossing (departs 25 April 2027), and all deliverables within 60 days of return.
Gold: perpetual rights to all raw + edited footage. Silver: 3-year licence on edited footage. Bronze: 12-month licence on edited footage.
If the expedition is postponed, all sponsorship commitments and deliverables roll forward to the rescheduled date.
If the expedition is cancelled entirely, sponsorship funds are returned net of documented costs incurred. The expedition carries a dedicated insurance policy.
Gold sponsors receive category exclusivity across all tiers. Silver sponsors receive exclusivity within tier. Categories agreed in writing at signing.
Self-funded. Principal of A & R Sanderson Holdings — industrial and real estate. Not manufactured adventure tourism; a serious operator applying business discipline to expedition planning.
Happy to tailor deliverables to fit brand objectives. Six slots total across Gold, Silver, and Bronze. Greenland departs 25 April 2027.
Alastair Sanderson
